Degree
Year
2022
Credits

Concept/AD: Bryant Fortenberry

Goals

Degree is running a campaign encouraging people to "Move With Confidence". But statistically, women are walking less than men due to safety concerns.

In recent years, self-defense tools like pepper spray have been the subject of legislation that restricts access and convenience of these products. What many don't realize is that spray deodorant is an effective alternative to pepper spray.

Degree introduces Self-Defense Deodorant to bring awareness to pepper spray legislation and provide a convenient self-defense tool available at every corner store.

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